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Cong Design

Industrial Designer | Illustrator | Graphic Designer

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Bike To Basics

Bike To Basics is a thesis oriented project that I have been working on since 2012. The idea behind it is about how to transport cargoes that various in different weights or sizes in a short distance commuting scenario such as a park, any campuses, a public market etc. The ideal transporting process for the users is designed to be painless, fun, easy and safe.

This cargo bike BASICS has many unique settings such as an extended banana saddle, a  free wheel hub with cranks, a wheelie bar and a removable cargo holder. The frame is welded by me at Arc and Flame Center in Rochester and powder coated in Rochester Vibratory & Assembly Inc. 

This particular cargo carrier in the front is designed for carrying suitcase, luggage, boxes etc.

GE Water FIltration Single Stand

This concept is focused on how to manipulate a residential product design by strategically benchmarking products in the market. The technologies involved include reverse osmosis, ultraviolet purification, ozonated filtration etc.

After a long period of ideation and discussion, reverse osmosis technology stands out because of its low profit advantage and simplicity of its conformation.

The purification system of the design divided to two parts, a removable top shell that contained tap water and a bottom pitcher\container for daily use. The reverse osmosis modular (looks like an egg embedded in the middle part) can be easily changed or removed.   

Reverse osmosis reduces many pollutants and contaminants, separating them from the water through two carbon filters, plus a membrane that works like an extremely fine filter. Our premium filtration process filters particles 100,000 times smaller than a human hair, reducing up to 99%* of many common contaminants. You’ll enjoy your water without worrying about residue from contaminants such as lead or mercury.

GE Diamond Oxidized Sanitizer

This project is my favorite assignment I got in GE because of its relatively higher creativity level and the fact that this project bought me to GE Mechanical Engineering Department which is one of the most talented one in the world.

This project was originally a pure GE's mechanical engineering concept that ozonated water could be used in residential purpose. After the technology problems were solved one by one, they start to recruit some designers to come up with some concepts.  

I worked on this project with the most talented engineers for 3 months. We went through a very classical design process that they are not familiar with. It was a challenging journey for me and I'm glad that the team is pretty happy with the results we have.

Looking Back, Design Forward

The project is directed by Josh Owen, Chair of the ID department of RIT and Fabrica Workshops. Fabrica, Benetton’s communication research centre, was set up in 1994. The fruit of the Group’s cultural legacy, is based in Treviso, Italy in a complex restored and enlarged by Tadao Ando.

This project is divided into two phrases. The first phrase is a poster design called Freedom Expression. The installation in the photograph is handmade with ink stain on purpose. The idea is celebrating the fact that on 8 October 2010 the Nobel Committee awarded Liu Xiaobo the 2010 Nobel Peace Prize “for his long and nonviolent struggle for fundamental human rights in China”. The Nobel Peace Prize plays a significant improving role on speech freedom and writing freedom all over the world especially in developing countries.

The second phrase is a installation design called Virtul/Real Vision. In predicting the future decade we thought in depth about the pervasive integration that has already begun between the virtual and real world. We spoke specifically on the advancements that will impact vision and the way we see. In the future, we imagine that there will be an eye device that allows you to see. This type of device would be intended for people with no vision, but adaptable for those who can see. When using this device, one might be able to see in a way where the real and virtual worlds are combined seamlessly into one interface. While we considered the possibility of designing this device, we found that it would be more important to instead design the interface of how this combined world would appear. In a 2x2x2 cube, we plan to install a three dimensional view of what we predict Virtul/real Vision to look like. The final piece will likely be constructed of objects that hang, float, or layer to create a sense of three dimensional space. There will also be references to connections with the virtual world, displaying weather and maps. 

GE SxS French Door Odor Filter

Odor filter became a critical modular in recent new refrigerator design because of the it's spectacular function of filtration odor and toxic air inside of the refrigerator.  

The concept project I was involved in is for GE's new side by side french door refrigerator. I worked with Sally Pipkin, a senior industrial designer in GE on the ideation process.

Collection of School Projects in NCUT & RIT

Most of the concepts on this page are works that I always feel passionate about when I was in college but couldn't process it further due to certain reasons such as short of time or lack of resources.

Most of the works in this gallery are accomplished in RIT and NCUT for certain courses or projects. 

GE Concepts

This section presents the projects that I was working on at GE Appliances which are either still in conceptual stage or in a certain classified stage that I'm not authorized to show to everybody.

Sketch is a powerful and universal presentation toolkit that works for all of the departments of GE Appliances from marketing department to design studio. Almost every industrial designer in GE communicates really well by sketches and presentation skills.

But the way to sketch in GE is different from the other places I've ever worked at. Simplicity, well organized graphics, emotional line work, straight forward expression etc are the most critical characteristic. What's more, how fast I can express my ideas means how well I understand the philosophy involved in the concepts and how much time left to get more feedback and opinions.

China High-speed Rail Map

I designed this info-graphics for "The Need for Speed" project that directed by K.C., a Ph.D Candidate in Economics.

China opened up the world's longest HSR line at the end of last year, covering a distance that is about equal to that from New York to Key West, Florida. These trains traveling 186 mph cover the total distance in 8 hours, while older trains on a parallel rail line take 21 hours. Amtrak trains from New York to Miami, a shorter distance, still take nearly 30 hours.

The Chinese government’s plan is to build 10,000 miles of HSR lines that connects all of China’s major cities by 2020.

2995

2995 is the very first project I did at Rochester Institute of Technology back to 2010. Stan Rickel, the Graduate Program Director led the whole class as a innovation team to work with Home Depot at Rochester. The idea is simply that we can design anything we want as a team but we have to keep the budget of the materials purchased under 29.95 dollars. The goal is to create a system which could be a booklet or a website for Home Depot to sell design along with materials instead of only selling materials.

Both of my designs are involved the scenario of hanging clothes elegantly which is a idea I had long time ago that clothes is supposed to be showed out elegantly instead of being hided in the closet. 

My first design Metatubes is a multiple clothes hanger fixed on the wall. By simply pull out one tube contained in the box, you can have your clothes hanged. 

My second design Bristlegrass includes a laundry box with wheels and the several sticks for hanging that looks like many Green Bristlegrass Herbs. The single hanger stick has a soft foam-made top that is designed to be harmless to the clothes.

LKK & SR inc.

I worked for LKK Industrial Design and SR Design Inc. for a while after I graduate from North China University of Tech. This period of time plays an important role in my career. I always treated this moment of my life as an Onion Pealing story that forcing me to realize that there are many dramatic differences between professional and academic design environment.

As I said, design is struggling but incredible interesting. Almost invariably, my heart was brimmed with happiness for industrial design that made me easily feel the exquisiteness in life and brought me a strong sense of achievement which other majors would never reach.

Ideal Bike

Ideal Racing Bike design is the a pure conceptual bicycle design for racing purpose. With the new carbon-fiber techniques, the frame can be more dramatically different than any bicycles before without losing its structural strength.

The form is from a image about different kinds of diamond cut been used in the market. I find the form of it very interesting to explore. After a short period of ideation, I came up with this idea that I'm very happy with. 

The design of the handle bar is supposed to be removable for changing different type of grips depends on the weather and humidity. The rendering I have doesn't have the grip. That's why it looks so structural. 

Sketches and Drawings

Most of the sketches showing here are random but critical ones for ideation process. There are many gaps between the final developments with original ideas. These sketches are the mementos lost during the design process but always triggered me to come up fresh ideas.

Concept Arts and Illustration

All of my illustrations are all embedded with stories or concepts that I created exclusivity for particular reasons.

For example, the character design and treatment comic page "Mama" is based on a sci-fi story wrote by me in 2009 about a female policeman Mary trying to rescue her three missing children in a fictional planet called Flories.

Although I never took any formal illustration classes before, after all I succeeded to accomplish many digital illustration skills through internet research and of course a long period of practicing.

Graphic Design

Most of the two dimensional graphic projects I worked on are for certain clients including Rochester Institute of Technology, LKK, Wallace Library, General Electric, Fisher Price etc.

My preference software for graphic design is Adobe InDesign which is incredible useful for a designer that has a sort of OCD that make me want to line up everything.

Meal Plannning

Meal Planning project is the very first assignment I accomplished at Industrial Design Organization (IDO) of GE Appliances with the other three interns, Anna Perrella , David Dixon and Zackery Fillbert. 

We went to different grocery stores in Louisville. We observed and interviewed shoppers. We interpreted and brainstormed what we learned. We consulted with a GE chef and GE’s consumer insights department. We also role played planing a meal for all of the interns. This is a challenging but incredibly interesting process which provides us lots of key insights.

"Go Green Campus"

RIT’s Industrial Design department is a leader in its field, consistently ranking as a top ten program in the United States. Hosting around 200 students and over 20 faculty and staff members, it is a good representation of a typical academic unit in Art and Design. The fact that industrial design is a highly creative field that produces tangible artifacts and objects presents a set of unique challenges when trying to achieve carbon neutrality.

Industrial designers use large amounts of papers for sketching and printing as well as various types of hard foam, plastic, metal and wood for building prototypes and mock-ups of new products. Most often, after design projects are completed, all of the materials become a waste and it is hard to recycle them in an effective way. Also, the department has a model shop with over 30 machines for running on and off every day, costing huge amounts of electricity and water. Additionally, there are two computer laboratories in the department with over 30 computers, printers, scanners, not to mention an emerging need for rapid prototyping facilities.

This project intends to calculate RIT’s Industrial Design department’s current carbon footprint, divided into specific areas such as energy, materials, water, etc. Once the footprint has been defined, a number of strategies for reducing this impact will be tested, in order to create a formal strategy that incorporates changes in reducing the footprint in the future. The value of this project is exciting not only for the direct improvement that will serve RIT’s industrial department, but most importantly for the guidance that will offer to the future of education in creative fields such as art, design and engineering.

We present our project at "G2C: Go Green on Campus" 2nd Annual R&D Student Competition Exhibition Event held by New York State Pollution Prevention Institute in Albany.

Bike To Basics

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GE Water FIltration Single Stand

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GE Diamond Oxidized Sanitizer

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Looking Back, Design Forward

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GE SxS French Door Odor Filter

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Collection of School Projects in NCUT & RIT

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GE Concepts

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China High-speed Rail Map

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2995

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LKK & SR inc.

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Ideal Bike

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Sketches and Drawings

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Concept Arts and Illustration

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Graphic Design

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Meal Plannning

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"Go Green Campus"

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